Lazy advertising

User generated content strikes again! I stumbled upon this campaign from Hugo Boss which let visitors create their own campaign. Almost everything is possible and the winner gets to see his advertisement in the I-D magazine. Finally I can make cool vectorised illustrations without touching Illustrator. I do think that the campaign has one big flaw: you can’t download a high resolution version from your design. That would have given this campaign an extra boost. Maybe the campaign creators should have let the crowd come up with more ideas, they seem to be good at it.